Loredana Popa

Loredana Popa is a strategist and entrepreneur, and the Founder & CEO of Retail365, a consultancy specializing in marketing, leasing, and growth strategies within the retail and real estate sectors.

With over 25 years of experience, she has played an active role in shaping the modern retail landscape in Romania, contributing to landmark projects such as București Mall and Plaza Romania, and holding a key leadership position within Băneasa Shopping City, one of the region’s top-performing retail destinations. She is also the creator of The Real Estate Event (TREE), a high-level platform that brings together industry leaders, investors, and decision-makers, fostering dialogue around the future of real estate and retail.

Through her work, Loredana focuses on strategic development, business growth, and the alignment between concept, execution, and long-term value creation, supporting organizations in navigating complex projects with clarity and direction.